Video is worth the effort. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place.
Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.